Desso, the global carpet, carpet tiles and sports pitches company made the number one slot in Interior Design’s Top 10 at the NeoCon world trade fair in Chicago (9-11 June 2014) – The main commercial interiors related event in the United States and one of the largest in the world.
Interior Design magazine, the definitive resource for interior designers, architects, and other design professionals put Desso’s Light Transmissive Carpet, a brand new innovation created with its partner Philips at the top of its list because it was the: “coolest product at NeoCon that went quietly under the radar: LED Master carpet by Desso with Phillips, which lights up from below thanks to special patented backing.”
The new carpet unlocks the potential of LED integration into surfaces and adds an exciting dimension to interior design and space planning. The solution will transform the way people interact with information and their environment in offices, hotels, conference centres and other public buildings. These LED light emitting carpets will provide many benefits in interior design including information, direction, inspiration and safety.
“We are delighted to have our innovation – jointly created with Philips - showcased at this prestigious trade fair,” says Alexander Collot d’Escury, CEO of Desso. “It gives us a chance to demonstrate how we combine creativity with functionality and Cradle to Cradle® principles and marks the start of our new presence in the US, with our partner, the Dixie Group.”
“It was exciting to be a part of NeoCon along with Desso and Masland and to have the opportunity to showcase our new Light Transmissive Carpet, created by Desso and Philips in our latest collaboration.” says Ed Huibers, Sales & Marketing Director Philips. “We look forward to more opportunities to present this product in the US.”
“We are delighted that our partner, Desso got this recognition for its first class innovation and creativity at NeoCon”, says Daniel K. Frierson, Dixie Group CEO.
Following a recent agreement with The Dixie Group, a leading US carpet company, Desso has stepped up its ability to reach the US market with its wide range of environmentally responsible and popular carpet ranges. Through this agreement, Desso is working with Masland Contract, a division of The Dixie Group, strengthening its ability to sell top end Cradle to Cradle® products in the US.
For more information please visit: www.desso.com